Fix the Culture. Grow the Business. Lead Like You Mean It.

Helping dealerships simplify operations, train stronger leaders, and build teams that stay.

What is Experience Defict Bias?

My
Story

With over 15 years in the automotive industry, I’ve worked every angle of the dealership. From the sales desk to the service lane. Today, I help dealerships build stronger teams, cleaner processes, and cultures that actually retain talent. Whether I’m training leadership, speaking at events, or advising on strategy, my focus stays the same, simplify the system, support the people, and set the tone from the top down.

Dealership Leadership: Why Training Fails Without Managers

Hype vs. Horsepower: Why Most Training Fails and What Actually Moves the Needle

Most dealerships don’t have a training problem, they have a leadership problem. This post breaks down why high-energy trainers and “flavor of the month” fixes rarely stick, and why customers and employees only trust what leaders actually model, inspect, and repeat. When managers define non-negotiables, coach the process, and protect it on the busiest Saturdays, training finally works and the store becomes consistent, profitable, and easier to run.